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Local startup scores right to niche appliance

Local startup scores right to niche appliance

An Auckland startup has won the distribution rights in Asia-Pacific to a range of security appliances which has not been marketed in this region before.

WISP Gulf Pacific is representing US firm Cymphonix’s network monitoring products, which have been rebranded Falcon powered by Cymphonix for this region.

Craig Louw, director of the company, is now looking for local integrators to take on the range.

“The margins are fantastic for resellers,” says Louw, adding Cymphonix has around 280 resellers onboard, mostly in the US.

Louw had originally approached Lan1 to take on the range, but says the company felt it would cause conflict with the Barracuda range it represents.

Now WISP Gulf Pacific will sign up resellers directly, but Louw does not rule out talking to potential distributors. He does not want to over-distribute the product and will focus on educating partners to build up their sales skills and understanding of the return on investment the products offer, he says.

The key product in the Falcon range is Network Composer, a stateful packet inspection firewall, which controls spyware, viruses and peer-to-peer traffic, and provides content filtering.

It gives administrators visibility, control and protection over the use of network resources, says Louw. “This product is unique and is making other vendors in the US very nervous,” he says.

The Falcon appliances are easy to install and can be run as a managed service, says Louw.

The content-filtering capabilities are a major selling point for the range, as they allow organisations to prioritise bandwidth and throttle back less-important traffic, says Louw.

“Companies are battling with content filtering,” he says.

No individual user licences are required for the range, as different model appliances cater for different-sized organisations.

Three Network Composer models are available: the NC75, NC400 and NC1500, which cater for up to 75, 400 and 1,500 users respectively.

The machines for New Zealand and the rest of Asia-Pacific will be assembled by WISP Gulf in Auckland.

The company is affiliated with Dubai’s WISP Gulf, which sells the Falcon range in the Middle East and North Africa, but is independently owned.


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