The sale of Barracuda Network’s distributor, Lan1, to MPA will allow it to reach more resellers.
This is the view of Niall King, Barracuda’s US-based vice president for Asia-Pacific, who was in the country this month to meet with MPA.
“It is a positive development. MPA has a larger footprint with more resellers,” says King.
MPA acquired Lan1 earlier this month and inherited its distribution agencies, which it will manage under a separate division that continues to bear the Lan1 name. Meanwhile, Mark Micklefield has been appointed as sales manager for the Lan1 team.
King is confident the new arrangement will continue to deliver results for Barracuda and is pleased former Lan1 general manager Liam Venter is staying on as a technical advisor.
Lan1 is also sending an engineer to the US to undergo Barracuda service certification training.
Barracuda has made great progress in New Zealand since Lan1 was appointed as distributor in March, says King.
So far the company has 42 customers here — who have installed 50 of its spam firewall appliances — including Profile Publishing and Stagecoach New Zealand as well as a large government department, a number of internet service providers and a television company, whose names King cannot reveal.
Barracuda was founded in 2002 with the launch of its spam firewall, and introduced a spyware firewall earlier this year and an instant messaging gateway in September, but King is unsure if the local market is ripe for this device.
“Instant messaging is very popular in the US, but we are still seeing how the product relates to New Zealand,” he says.
The Barracuda brand is gaining recognition in the US, through a range of marketing activities such as online advertising, sponsoring the San Jose Sharks ice hockey team, branded cars in several cities and adverting at airports around the country, says King.
Acknowledging it will be some time before such campaigns will occur here, he says higher brand awareness overseas should have a positive influence on business here.