Menu
Symantec gives Norton fresh look

Symantec gives Norton fresh look

New packaging, pricing and marketing are being employed by Symantec for its 2006 range of consumer security products.

The line-up, comprising Norton Internet Security 2006, Norton AntiVirus 2006 and Norton Personal Firewall 2006, represents a new approach for Symantec, which is reflected in the marketing for the range, says Matthew Drake, Symantec’s Sydney-based director for consumer sales.

The products give users the freedom to engage in their everyday online activities with better protection, but less interaction with the software, he says.

“Consumers want to feel safe to do what they want to do online. They want protection out of the box with no configuration and a single destination to go to for advice,” he says.

This single destination is the new Norton Protection Centre, which is incorporated into the range, as well as in Norton SystemWorks 2006.

The centre displays how each product installed protects specific online activities and the security posture of the machine, says Drake.

“It uses everyday language and makes security relevant to the user,” he adds.

Norton Internet Security and AntiVirus now also include spyware protection.

“As more online attacks are now targeted at gaining personal information, there is an increased need for an integrated security approach. Antivirus is not everything anymore, antispyware is also important,” says Drake.

Other new features in Norton Internet Security include Security Inspector, which detects and fixes inadequate browser security settings, weak passwords and risks in hidden and shared folders, while the antispam component of the product can now identify and stop phishing emails.

Symantec will also roll out product updates to users for the first time.

Meanwhile, the new packaging and marketing for the range reflects that the PC is no longer just a tool, but part of people’s lives, says Drake.

“Our campaign will show the relationship people have with their PCs and that they want the freedom to share, play and work online,” he says.

Pricing for the new products is significantly lower than last year and is now in line with Australian prices, says Drake.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Show Comments