New packaging, pricing and marketing are being employed by Symantec for its 2006 range of consumer security products.
The line-up, comprising Norton Internet Security 2006, Norton AntiVirus 2006 and Norton Personal Firewall 2006, represents a new approach for Symantec, which is reflected in the marketing for the range, says Matthew Drake, Symantec’s Sydney-based director for consumer sales.
The products give users the freedom to engage in their everyday online activities with better protection, but less interaction with the software, he says.
“Consumers want to feel safe to do what they want to do online. They want protection out of the box with no configuration and a single destination to go to for advice,” he says.
This single destination is the new Norton Protection Centre, which is incorporated into the range, as well as in Norton SystemWorks 2006.
The centre displays how each product installed protects specific online activities and the security posture of the machine, says Drake.
“It uses everyday language and makes security relevant to the user,” he adds.
Norton Internet Security and AntiVirus now also include spyware protection.
“As more online attacks are now targeted at gaining personal information, there is an increased need for an integrated security approach. Antivirus is not everything anymore, antispyware is also important,” says Drake.
Other new features in Norton Internet Security include Security Inspector, which detects and fixes inadequate browser security settings, weak passwords and risks in hidden and shared folders, while the antispam component of the product can now identify and stop phishing emails.
Symantec will also roll out product updates to users for the first time.
Meanwhile, the new packaging and marketing for the range reflects that the PC is no longer just a tool, but part of people’s lives, says Drake.
“Our campaign will show the relationship people have with their PCs and that they want the freedom to share, play and work online,” he says.
Pricing for the new products is significantly lower than last year and is now in line with Australian prices, says Drake.