Legend launches multimedia memory

Legend launches multimedia memory

MEMORY maker Legend has unveiled its range of multimedia card (MMC) flash media products targeted at the mobile phone sector.

Rob Kester, Legend distribution director, says that although MMCs will have no immediate benefits for resellers it is proof of further consolidation in flash media.

“In the next year we’ll see a couple of cards become the dominant standard. One is secure digital [SD] and the other is MMC,” he says.

There are five main differences between SD and MMC — speed, durability, write-protection, copyright protection and size.

Kester says cost is also another factor.

“There is a big variation on SD pricing but MMC levels the playing field.”

In a first for this part of the world Legend will manufacture the cards at the company’s Adelaide production facility.

Kester says the MMC range is designed to create new business in the rapidly expanding telecommunications sector, which is increasingly requiring additional storage to support MP3 players, digital cameras, email and games.

Initially Legend will market capacities ranging from 256MB to 1GB.

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