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Brightpoint prepares for mobile growth

Brightpoint prepares for mobile growth

EXCEPTIONAL growth in the mobile phone business and the addition of complementary products to its stable have necessitated a shift of premises for distributor Brightpoint.

After six years in its former building in Bush Road, Albany, north of Auckland, Brightpoint has moved to a new custom-built facility in nearby Arrenway Drive.

The move prepares the company for future growth as the introduction of third-generation cellular technology drives the large uptake of music, imaging and data services, says managing director James Watters.

“As they start to strengthen, we are seeing bigger projections moving forward for mobile devices. Part of our move was to prepare for that growth ahead and preparing in advance for growth in our customers,” he says.

The move also enables the company to continue expanding its business with products other than mobile phones.

“We are starting to work with other vendors outside of the key mobile space to offer converged solutions, so we needed the space and capacity to do that,” he says. Over the past year the company has enjoyed success dealing with internet telephone company Skype, memory cards, I-mate Pocket PCs and Navman GPS (global positioning system) products.

“The Navman range has done extremely well in last six months,” says Watters.

Sales of this range have accelerated with the introduction of a device retailing for under $1,000 that combines navigation and PDA functions, he says. The new facility will also allow Brightpoint to continue to provide value-added services, says Watters.

“Brightpoint does not just move the phones, but delivers each order to the customer’s individual specifications, which may include reprogramming, reconfiguring, bundling accessories or repackaging,” he says.

The new warehouse was built to Brightpoint’s specifications, based on the experience of other Brightpoint operations around the world, and features 2,000m2 of floor space.

“We handle over one million individual line items a year. You have to develop pretty good practices to get that quantity of products out the door,” says Watters.

Brightpoint has grown from 35 to 45 employees in the last year and Watters is confident the new home will meet the company’s needs for some time. “If the market continues to grow you never know what lies ahead, but if growth dictates a move it is a good thing.”


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