DOING a great job supporting its resellers has fuelled such hot growth for distributor Chillisoft, it’s had to shift to larger premises.
The company, local agent for Eset Software’s Nod 32 antivirus software, moved to a new site in Dominion Road in the Auckland suburb of Mt Eden last month to accommodate its seven employees.
“We now have space for up to 12 people,” says managing director Geoff Cossey.
At the start of the year the company had only two full-time employees and expects to add another two in the next six months.
This growth is due to the fantastic job Chillisoft is doing looking after its resellers, says Cossey.
“We surveyed our resellers and they all said we are the best distributor to deal with,” he says.
“We treat customers as they expect to be treated. People get what they ordered and we always answer the phone.”
Each day the company signs up between two and three new resellers, mostly through referrals, says Cossey.
Most of Chillisoft’s products are delivered electronically and it has invested tens of thousands of dollars ensuring its systems are efficient, says Cossey.
“Customers can get the product in two minutes after placing an order,” he says.
Focusing on a few core brands also helps. In addition to Eset, Chillisoft represents the email security and management package IQSuite, Kerio MailServer, WinRoute firewall and its own CRM system, i-Track.net.
But Nod 32 accounts for most of the company’s growth and New Zealand is a top performer for the brand, which is most popular among small to medium-sized resellers, who are more flexible in selecting new products.
The country has the second-highest number of sales per head of population in the world, and is a top ten earner for the vendor.
Cossey will be sharing the secrets of his success at a meeting with other Eset distributors from around the world in San Diego next week.