MICROSOFT has unveiled a new brand name for its business applications as it moves closer to consolidating the packages into a single offering.
The Microsoft Business Solutions (MBS) packages will become known as Microsoft Dynamics.
The first product to bear the new name is CRM 3.0, released last month, while the names of the other MBS packages, Navision, Axapta, Great Plains and Solomon, will change to Microsoft Dynamics NAV, AX, GP and SL respectively.
The suites now also fall under Microsoft’s Information Worker division, which includes the Office System.
David Guy, MBS and partner group manager at Microsoft New Zealand, says the name change sets the scene for the integration of the MBS suites, most of which Microsoft acquired over time.
“The first phase is to have a common interface across all the applications, so that they have the same look and feel,” he says.
“The second phase will be rolling the best features of all the products into a converged solution, called Dynamics.”
The first phase should be complete by June 2006 and the second in 2008 or 2009.
“It will take some time because it is a phenomenal piece of work,” says Guy.
The new .Net framework will be the cornerstone for the development of the applications, which will feature tighter integration with other Microsoft products, in particular Office and SQL Server, he says.
“We want to create applications based on what people know and understand today.”