D-Link has appointed its first consumer business manager to strengthen its focus on the consumer channel on both sides on the Tasman. Based in Sydney, Tony Hospes will be responsible for developing relationships in the consumer arena, including mass merchants, online catalogue houses and retailers. He is also charged with deploying marketing and channel initiatives throughout 2006 such as cashback schemes for end-users and product bundling opportunities to help increase reseller margins. Before taking on the position at D-Link, Hospes was previously a sales manager for Swann Communications and Targus. Hospes says his first point of focus will be to identify ways in which D-Link can participate in the swell of convergence products hitting the consumer sector. This could see the vendor bring on more networking partners. "Traditionally companies that have never sold networking products are now tapping into convergence to be able to provide new solutions for a broader market," Hospes says. "We have also got to be aware of new markets for D-Link to enter." He also plans to re-establish relationships with its traditional partners by providing more supportive training resources. "It's a balancing act where we need to be a bit more loyal to our existing partners and find new ones that would generate new growth and business," Hospes says.