Lenovo to introduce partner programme

Lenovo to introduce partner programme

PC maker Lenovo will launch its channel partner programme next month in a break away from IBM’s Partnerworld.

While Karen Vincent, Lenovo country manager, can’t go into more detail at this stage she promises resellers the programme will differ from other offerings.

“It’s brand new and Lenovo won’t necessarily follow what other companies have done, although it will offer plenty of incentives for partners,” she says.

With Lenovo a key sponsor of the forthcoming Olympics Vincent hints those incentives could well be sports related.

“I think Lenovo Europe has pretty much tied up the Winter Olympics in Turin but New Zealand is well placed to take advantage of the Summer Olympics in Beijing. I’m sure Lenovo will have some reseller campaigns running in time for that.”

Vincent says her company continues to re-evaluate the structure of its resources, which has already resulted in extended phone-based support and the launch of sales-enablement tools.

“I met up with most of our partners before Christmas and the feedback was extremely positive. At those meetings I’m normally presented with pages and pages of issues but this time there was only one complaint so it looks as though we are on the way to getting where we want to be.”

The business partner online site gives resellers access to marketing and price PDF files as well as quoting tools.

Vincent says Lenovo is likely to launch small to medium enterprise products next month, followed by a push into the consumer market.

“At this stage we haven’t ironed out the channel-to-market strategy so there are very few details. I know for a fact Australia will be first with this and New Zealand will follow.”

February is shaping up to be a very busy month for Vincent as she prepares to marry her partner mid-month at a vineyard in the Hawkes Bay.

It means another period of rebranding for Vincent, who last year went through the transition from IBM to Lenovo, as she changes to her married name Brace.

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