Menu
Notebooks drive PC market boom

Notebooks drive PC market boom

Notebook sales overtook desktop PC sales for the first time in New Zealand during the third quarter of 2005. Total PC shipments increased by 20% on the previous year. And a good chunk of that business went through the channel.

Joanna Burgess, HP marketing manager PCs and channel, says lower prices have attracted home users and small to medium enterprises (SMEs). “HP has a wide network of resellers across the country so it’s been able to take advantage of the huge growth in sales to the SME sector,” she says.

Callum Eade, Toshiba country manager, says a solid proportion of sales went through resellers, with the rest divided between education and retail channels. “It was a big year. You had a declining retail price, an unprecedented increase in consumer sales and an influx of notebook vendors,” he says.

While Eade concedes margins have fallen, he says things need to be seen in perspective.

“Economics would lead you to believe that margin reduction is a bad thing but the reality is you end up selling more units.”

However, the price-aggressive market is having an impact on local notebook assemblers.

Liam Gunson, IDC hardware analyst, says in order to survive, build-to-order (BTO) businesses will have to adapt to market changes.

“There is no whitebook [generic notebook] market in New Zealand so assemblers will have to look for an alternative revenue stream such as services, peripheral sales or even reselling branded notebooks,” he says.

John Gould, Ultra Computers director, agrees competition is fierce.

“We’re finding a good market but obviously would like to be doing more volume. As it is we try to keep out of the low end because we simply can’t compete on price,” he says.

But, he says, Intel could yet provide a silver lining. “Intel is extremely conscious of its channel and has some interesting BTO initiatives that could help turn things around.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments