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Synnex wins Lite-On, loses Sheu

Synnex wins Lite-On, loses Sheu

Synnex has started the year winning a new agency in New Zealand, but losing its Australian head.

Just as Synnex New Zealand began distributing the full range of Lite-On optical drives, Frank Sheu, founder and managing director of Synnex Australia, of which the local operation is a subsidiary, resigned from the company.

Sheu headed the company for the past 15 years and is said to be pursuing new opportunities overseas.

He spearheaded Synnex’s re-entry into the local market last year and was also in charge when it withdrew from the country in 1998, when it traded as Mitac.

Industry insiders claim Sheu’s sudden departure was related to the recent demise of Australian distributor Omega Computers, which reportedly owed Synnex A$1.4 million when it folded.

But the company has denied such claims, saying Sheu left for personal reasons.

Meanwhile, Synnex New Zealand country manager Richard Harri says the Lite-On agency is a significant addition to the company’s ranks.

“Lite-On produce a well-respected offering that will allow local assemblers to provide cost-effective solutions to their end customers,” he says.

In a statement announcing Synnex’s appointment, Taiwanese-based Lite-On, said the distributor has a proven model of providing focused support for system builders.

The company says Synnex has made a vital contribution its success in Australia, which it hopes to emulate here.

Synnex’s deal with Lite-On is not exclusive however, as Auckland-based ZCom also stocks the range.

But ZCom’s managing director Jimmy Chang does not expect Synnex to impact much on his business, even though the two companies serve similar customers.

“Synnex is not that strong in New Zealand yet and we are not seeing any impact on our Lite-On business yet,” he says.

Synnex opened its doors locally last August and has since added Asus, D-Link, Intel, Logitech and Western Digital to its vendor ranks.

Sheu has been replaced by former general manager of product management, Kee Ong..


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