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EMC boosts Velocity

EMC boosts Velocity

Information management and storage specialist EMC has extended its Velocity partner programme to include a SME division and unveiled a new range aimed at this market.

Its new Insignia range is a combination of hardware and software designed for small to medium enterprises (SME).

EMC says Insignia combines its own storage expertise with the knowledge of SMEs it acquired through the 2004 purchase of the Retrospect backup and recovery software.

The line will be distributed in New Zealand by Datastor and Lan Systems in Australia.

Dave Rosenberg, Datastor sales and marketing manager, believes Insignia is a great fit for the New Zealand market.

“It’s a continuation of EMCs commitment to both the channel and also the SME market which makes up the majority of businesses here,” he says.

At the same time EMC has extended its Velocity partner programme to include a SME division.

SME Velocity partners will have access to online training modules, pre-sales and sales support, performance-based rebates and co-op funds.

EMC says the combination of the Insignia range and the support of the Velocity programme gives SME resellers the two elements they need to be successful.


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