Menu
D-Link switches onto business

D-Link switches onto business

Already well recognised in the consumer space with its broadband and wireless products, D-Link now plans to position itself as a serious player in the business switching market. And to help it achieve this goal the networking vendor is offering a fresh certification scheme to ensure partners are proficient with its new set of switches.

The company is pushing into this market with its new xStack brand of switches.

Maurice Famularo, the company’s Sydney-based marketing manager, says although D-Link has always had business products in its stable, it can now better market its switches under the xStack banner.

“It is not a directional change — it is a slight refocus in one of our key areas,” he says.

“We are adopting a strategy to refocus some of our deployment of products into the business channel and to capture more of the business space.”

Switches are becoming more important as businesses need faster devices to handle the higher bandwidth of applications such as voice over IP and multimedia content on the internet, says Famularo.

“Switches are becoming far more important than they used to be — they have to start catching up,” he adds.

The company is hosting the first round of certification training on the xStack range in Auckland on February 23. The training will ensure partners are fully confident and proficient with the range and those who complete it can expect extra attention from D-Link, including sales leads from the company’s direct marketing campaigns, says Famularo.

“We will pass leads onto resellers who show a commitment and interest in sales and technical training we provide. People who do courses like that will be recognised more so than other resellers,” he says.

D-Link will also introduce better incentives for resellers who focus on the xStack range, says Famularo. The xStack switches are cost effective and suitable for organisations of all sizes as they are scalable and can be integrated to form large networks, says Famularo.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments