Renaissance has created a new unit which will focus solely on one of its most important markets — education.
The new Renaissance Education Division, or Red, as it is being branded, is the combination of Renaissance’s two former education reseller arms — Apple Education Direct and Itas.
Renaissance has promoted Brent Simpson, former national education manager for Apple Education, as general manager for Red.
Although Red has been running since January, it will be officially launched at next week’s Learning @ School conference in Rotorua.
Simpson says Red includes the various teams from other Renaissance divisions selling to schools.
“All the divisions in the company were dabbling in education at different levels. This way we bring it together in a cohesive approach,” he says.
The division sells Apple’s Macintosh computers and Windows-based R1 PCs made for the education market by Insite in Christchurch, which is also part of the Renaissance group.
Red will also represent products provided through Renaissance Brands, the group’s main IT distribution arm.
According to Renaissance managing director Paul Johnston, education is a major focus for the company, contributing at least 20% of the overall business to the group.
“The driving force behind Red is to make sure that business continues to grow,” he says.
Red will provide a comprehensive information and communications technology (ICT) offering, including hardware, software and services, as well as professional development for teachers, says Johnston.
The February 24 issue of Reseller News includes a full report on the new venture.