Hewlett-Packard has given its Storageworks portfolio a major overhaul — a move local product marketing manager Aaron Lamond says is part of an aggressive roadmap with particular relevance to local users.
Earlier this week the company introduced new hardware, software and services designed to help customers consolidate existing storage.
Lamond says one key announcement concerned additional plugins and functionality for the EVA (Enterprise Virtual Array) disk array systems. These include concurrent iSCSI and Fibre Channel connectivity and support for 4GB storage area networks (SANs).
He says, “EVA systems are a big part of our business in New Zealand.” And so is consolidation.
Lamond says traditional consolidation was about rationalising servers through blades. “Beyond that there’s backup and WANs [wireless area networks]. HP continues to invest heavily in new levels of consolidation through iSCSI, which allows more dynamic management.”
This, he says, is where the Storageworks announcements fit in to the New Zealand market. The new announcements are backwards compatible with existing storage and tailor made for a nation with a large number of branch networks.
“Customers will get return from their LANs [local area networks] and improve the underlying performance of their IT. Moving information across a network becomes a lot smarter.”
Nigel Owen, Ingram Micro’s business development manager for HP service, storage and networking, is enthusiastic about the announcements. “HP has taken an approach which really meets the needs of the SME channel. The products are bundled in a way that allows the channel to add value and build services around them,” he says.
In New Zealand HP sells Storageworks products direct and through the channel.