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ISVs merge to tackle global market

ISVs merge to tackle global market

Following a $2 million cash injection from venture capitalist TMT, Enprise Solutions has acquired fellow software developer EMS Cortex.

Mark Loveys, Enprise managing director, believes the merger has created a strong skill set combined with unique intellectual property.

Enprise has enjoyed huge international success with the Job Costing module it developed for SAP’s Business One, marketed through SAP’s partner solution network portal.

Earlier this month SAP awarded Enprise the best add-on product title from a group of international entries.

“Having taken Job Costing to the world we needed further investment to fund overseas sales. Through the relationships we’ve developed we identified demand for a hosted management product,” says Loveys.

Meanwhile, EMS Cortex’s hosting product is used locally by Telecom NZ and companies in the UK, USA and Netherlands.

Loveys says the EMS Cortex product brings hosting companies and SAP Business One resellers together to deliver a much faster and more cost-effective hosted service.

“EMS Cortex has developed software that enables resellers to configure new applications on their hosted platform. The combination of Enprise and EMS creates a unique offering, definitely in New Zealand and possibly the world.”

Loveys describes the acquisition as a happy merger with a combined staff of 50 and a five-year revenue forecast of $50 million.

“It creates an exciting opportunity and is an excellent way for a New Zealand-based business to gain international recognition.”

For now the company is situated at Enprise’s Mt Wellington office but will shortly move into a purpose-built office in Avondale.

Leanne Graham, Enprise sales and marketing director, is eager for other New Zealand software companies to share in its success.

“Building an international channel for a software product is a massive thing that normally costs millions. Through SAP we’ve managed to achieve it with resounding success and we want to take others with us,” she says.

Enprise also partners with Auckland-based developer Triquestra to sell its Infinity point-of-sale product.

Graham credits SAP for its help co-marketing Job Costing and says the software giant has been an ideal partner.

“Usually big software companies are difficult to work with as they tend to stomp all over add-on developers but SAP has been fully supportive.”


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