Menu
HDS strengthens channel marketing

HDS strengthens channel marketing

Having said the channel is crucial to its success, Hitachi Data Systems (HDS) is putting its money where its mouth is and ramping up its channel team.

Andrew Heading joins HDS in the newly created role of channel marketing manager for New Zealand and Australia. Sydney-based Heading will develop communication strategies for the channel and work with partners to carry out public relations campaigns.

Although new to the company, Heading says he gained valuable experience in channel marketing through similar positions with HAL Data Services and Toshiba TEC UK Imaging Systems.

Heading admits he’s still getting to grips with HDS but says he plans to work closely with Brent Wilkinson, HDS’s New Zealand country manager.

Michael Heitz, HDS’s channel director for the region, says his company will continue to invest more funds and resources into the channel. Heitz says HDS has a three-stage execution model in New Zealand.

“We’re in stage one at the moment. That’s about education, putting in place proper support for the channel and generating a marketing plan,” he says.

For the moment HDS will focus on its existing partners — including Sun, Unisys and Revera — and will recruit further resellers in stage two, in about nine months.

By 2007 HDS expects to reap the benefits of this investment.

As yet the company hasn’t appointed a local distributor. Heitz says he is looking for a value-add distributor that can offer a national network of resellers.

“There’s no point in having a distribution model if it doesn’t cover the whole country,” he says.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Brand Post

Featured

Slideshows

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Show Comments