Sage plots regional growth

Sage plots regional growth

Business software specialist Sage CRM is planning a regional tour of New Zealand next month as it looks to recruit resellers.

In November the company consolidated its Act, Saleslogix and CRM businesses into one brand and wants to increase its sales channel for all products.

Managing director Ross Stange says there are a large number of potential resellers and end-users outside of metropolitan areas that aren’t getting the attention they need.

“We’re looking for local resellers that have a good grasp of IT and can provide training and support to parts of New Zealand currently not getting much attention from other CRM vendors,” he says.

At this stage Stange wants to locate potential partners across the country to involve them in an educational roadshow for resellers and end-users.

Stange describes the roadshow as a dual strategy aimed at creating awareness for potential customers and recruiting new business partners who can support these customers on a long-term basis.

“Ideally I’d like to get to know the resellers first and get them on board for this presentation. Of course existing partners can be involved — I don’t want to do this at the expense of our existing channel.”

Stange says businesses outside main cities share the same challenges when it comes to CRM except they’re disadvantaged by having fewer suppliers to choose from.

In return Stange says his company offers strong marketing support as well as direct marketing and telesales campaigns to create leads for partners.

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