Menu
Say goodbye to IT Wholesale and Cellect

Say goodbye to IT Wholesale and Cellect

The IT Wholesale and Cellect brand names are set to disappear.

The two local arms of the Australian-owned distribution company will soon start operating under their parent’s name – Cellnet.

The move comes after Cellnet in Australia said it will merge both its ITW and Cassa divisions under a single Cellnet brand from April 4.

According to John Dunbar, incoming general manager ITW and Cellect in New Zealand, it will take slightly longer for the names to change locally, as the company has just acquired the rights to Cellnet name here.

“We are not sure of the timing yet,” he says.

Rolling the two divisions into one makes sense, says Dunbar.

“It will improve efficiencies. Running two separate entities inside the same company does not make sense especially with the increasing convergence between telecommunications and IT products,” he says.

Cellect started life as a mobile phone and accessories distributor, while ITW was created after the company won a deal to distribute IBM PC products in 2001.

Brands represented today include Lenovo, Acer, HP, Canon and Dynalink.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Brand Post

Featured

Slideshows

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Show Comments