The IT Wholesale and Cellect brand names are set to disappear.
The two local arms of the Australian-owned distribution company will soon start operating under their parent’s name – Cellnet.
The move comes after Cellnet in Australia said it will merge both its ITW and Cassa divisions under a single Cellnet brand from April 4.
According to John Dunbar, incoming general manager ITW and Cellect in New Zealand, it will take slightly longer for the names to change locally, as the company has just acquired the rights to Cellnet name here.
“We are not sure of the timing yet,” he says.
Rolling the two divisions into one makes sense, says Dunbar.
“It will improve efficiencies. Running two separate entities inside the same company does not make sense especially with the increasing convergence between telecommunications and IT products,” he says.
Cellect started life as a mobile phone and accessories distributor, while ITW was created after the company won a deal to distribute IBM PC products in 2001.
Brands represented today include Lenovo, Acer, HP, Canon and Dynalink.