Intel is a step closer to its aim of notebook PCs based on common components, signing major whitebox (and branded) builders Asus, Compal and Quanta to its Intel Interchangeability Initiative.
The Initiative crystallises the vendor's efforts to encourage ODMs to avoid difficulties in component aggregation and build notebooks from what it refers to as the seven Common Building Blocks (CBBs).
The CBBs Intel is asking builders to standardise on are: battery pack, optical disk drive, hard disk drive, customisable notebook panel, keyboard, AC adapter and LCD panel.
The three builders signed by Intel account for an alleged 60 per cent of the world notebook market. Intel vice-president and general manager of its channel platforms group, William M. Siu, said barebone SKUs made by the builders, and enabled with the seven CBB ingredients, would earn a Verified by Intel badge.
"[The] tagline is a certification that Intel has worked with each of the ODMs and component suppliers to ensure that their products are compliant with a set of interchangeability specifications as defined by Intel," he said.
Mobile barebones that were verified by Intel would also qualify resellers for first-level, post-sales support from Intel, Siu said.
The ultimate goal of the Initiative was to provide a great "out-of-box experience" for resellers, he said.