SAS Institute plans to announce a new project this week intended to expand its reach into the data integration market and aimed at helping companies link the various sources of operational data.
At its SAS Users Group International (SUGI) conference in San Francisco, SAS will roll out a new customer data integration server and detail new features in its enterprise data integration server, says Jim Goodnight, CEO of the Cary, North Carolina-based company. SAS will expand the data-quality features in the enterprise data integration server for profiling, monitoring and cleaning data, he says.
"It's a shame to wait until people want to use data in a warehouse before cleaning up the data," Goodnight says. "It should be cleaned up in the operational system."
The new customer data integration tools will be designed to allow companies to synchronise, consolidate and manage customer information from across an enterprise, according to SAS.
Keith Gile, an analyst at Forrester Research, says the data integration initiative shows that SAS is manoeuvring to expand the definition of what is included under the BI umbrella to include support for the data warehouse.
"This is extending BI to be an information platform ... not just the reporting and analysis part of BI," he says. "It shouldn't be, 'Let's get it out to the BI tools before we realise it's dirty data.'"