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Toshiba expands Mobile Care sevicing reach

Toshiba expands Mobile Care sevicing reach

Toshiba NZ plans to improve its Mobile Care division over the next six months by opening service centres in Wellington and Christchurch.

Callum Eade, Toshiba country manager, says the majority of resellers and retailers don’t have the ability to offer servicing inhouse.

At this stage the company is looking at locations in both cities.

“Toshiba’s objective isn’t to cannibalise other companies’ service offerings. For example, we aren’t geared up for full rollouts. It’s very much a McDonald’s service and people shouldn’t perceive Mobile Care as providing cost savings,” he says.

In fact Eade says between 80 and 90% of Mobile Care’s work is in warranty repairs.

Eade estimates around 35% of Toshiba’s business goes through retail and 25% through a distribution and reseller channel.

He puts the success of Mobile Care, up and running for 18 months, to the primary change in consumer buying behaviour.

While Mobile Care supports over 150 retail stores Eade says the service is also open to resellers.

“Actually our tier-two resellers prefer to use Mobile Care rather than another reseller for servicing.”

Meanwhile, Eade says other parts of Toshiba’s business are also performing well.

“It’s been an interesting year, especially with bringing on Dick Smith Electronics. I’d like to think the company will have more than 11% growth in the next year.”

He says Toshiba NZ will be pushing the mobility message strongly in 2006.

“There’s a number of stories around empowering people to work from home but the challenge is in creating a policy around that.”

Eade also has an eye on further opportunities and points out there are still over 300,000 desktop PCs ripe to be converted to notebooks.

“Toshiba has done extremely well out of the Laptops for Teachers scheme but there is still a lot to happen in the education market.”

For example, says Eade, New Zealand presently has around 750,000 students without notebooks.


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