Menu
Acer: Channel is our growth plan

Acer: Channel is our growth plan

Acer NZ country manager Rod Bassi says his company is already off to a strong start this year and recognises the channel is crucial for further growth.

On the international stage Acer wants to charge up the global rankings this year to move from fourth to third position and achieve sales of US$12.27 billion.

In New Zealand Acer is already in third place behind HP and Dell.

Bassi says Acer experienced 39.5% year-on-year growth from 2004 to 2005.

“I don’t have the final figures from the first quarter of 2006 but I believe we’re off to a great start. Hopefully we can keep the momentum going,” he says.

Bassi admits Acer has been strongly focused on its direct sales into retail, corporate and government sectors but says his company is ready to strengthen its channel business.

“I believe that will make the difference in our growth this year.”

Liam Gunson, IDC PC analyst, says Acer was one of the main movers in the market last year because of its strength in retail.

In order to move forward Gunson says Acer needs to gain strong traction in the small to medium enterprise (SME) market.

“The channel is definitely an area Acer needs to focus on to really break into the SME sector,” he says.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments