Application management company Altiris expects big things from its software virtualisation solution (SVS).
Andrew Souter, Altiris technical spokesman, says he wants SVS to become the product everyone uses — like the iPod of virtualisation software.
“Altiris has around 30 products but SVS is the only one that’s being talked about. This is the first time I’ve had people calling me about a product before it’s even released,” he says.
In his experience, says Souter, for people to perceive computer software as cool is a revolution.
“Everyone is just blown away by SVS and Altiris is the only company with the right technology. Our competitors claim to have virtualisation software but that’s only because nothing gets installed on the desktop — that’s not true virtualisation.”
He says SVS can be sold as a standalone product or as part of Altiris’s client management suite and connects with any systems management tool.
All of Altiris’s business goes through the channel and New Zealand partners include Axon, Gen-i and HP.
Souter is quick to point out his company won’t turn away resellers eager to partner with Altiris.
“Absolutely anyone can sell it and there’s no perfect size for SVS — it’s suitable for small businesses right up to enterprise customers.”
He says SVS reduces support costs, makes software operations more efficient and makes migration to new versions painless.
“We’ll be doing a big push around the release of Microsoft’s latest Office. With SVS you can just turn on the new version while the old one is still running.”
Additionally, Souter says SVS allows old legacy applications to run virtually.
Responsible for drumming up local business is Andy de Raat, New Zealand sales manager, who joined the company eight months ago.
De Raat’s primary focus is presenting Altiris to end-users and working with partners to win business. He admits that at this stage Altiris is working with partners who tend to play at the top end of town.
“To get market penetration you have to go through the big partners first but it’s certainly in the plan to target the small to medium enterprise sector within the next 12 to 18 months,” he says.
Plus, adds De Raat, smaller partners can make use of Altiris’s 80-strong Sydney-based development team.
“Additionally we have locally developed an implementation self-help DVD which I’m more than happy to pass on to interested resellers.”