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Symantec doubles up with Softprint Interactive

Symantec doubles up with Softprint Interactive

Security software giant Symantec has appointed Softprint Interactive as a second distributor for its retail and small to medium enterprise (SME) sales.

The company joins incumbent distributor Ingram Micro in a move that sees both companies competing in the same space.

Bruce Millar, Softprint national sales manager, says Symantec approached his company.

“I think we attracted Symantec’s attention because of the good job we’ve done with McAfee,” he says.

Millar says between Symantec and McAfee Softprint has around 80% market share.

He says he isn’t bothered by having to compete with Ingram as the two companies already share a number of brands.

“It’s fair game for all. It’s up to the retailer which distributor they choose and that will come down to strong relationships and the best deal on the day.”

Matthew Drake, Symantec’s Pacific director of consumer and small business sales, says his company constantly reviews its distribution strategy.

Drake believes there is room for both Ingram and Softprint in the retail and SME space.

“It’s up to each distributor who they deal with. Symantec has experienced great growth in these markets and, looking to the future, wants to tap into new markets,” he says.

Ingram Micro is said to be disappointed with the decision. However, Desmond Ling, Ingram marketing manager, is confident that if his company does a good job it will continue to be successful with retailers.


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