Menu
Symantec doubles up with Softprint Interactive

Symantec doubles up with Softprint Interactive

Security software giant Symantec has appointed Softprint Interactive as a second distributor for its retail and small to medium enterprise (SME) sales.

The company joins incumbent distributor Ingram Micro in a move that sees both companies competing in the same space.

Bruce Millar, Softprint national sales manager, says Symantec approached his company.

“I think we attracted Symantec’s attention because of the good job we’ve done with McAfee,” he says.

Millar says between Symantec and McAfee Softprint has around 80% market share.

He says he isn’t bothered by having to compete with Ingram as the two companies already share a number of brands.

“It’s fair game for all. It’s up to the retailer which distributor they choose and that will come down to strong relationships and the best deal on the day.”

Matthew Drake, Symantec’s Pacific director of consumer and small business sales, says his company constantly reviews its distribution strategy.

Drake believes there is room for both Ingram and Softprint in the retail and SME space.

“It’s up to each distributor who they deal with. Symantec has experienced great growth in these markets and, looking to the future, wants to tap into new markets,” he says.

Ingram Micro is said to be disappointed with the decision. However, Desmond Ling, Ingram marketing manager, is confident that if his company does a good job it will continue to be successful with retailers.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments