Menu
Imation stays neutral in DVD war

Imation stays neutral in DVD war

Imation has put its eggs in two baskets in preparation for the upcoming Blu-ray v HD-DVD format battle. The company is set to manufacture and distribute both formats, in a war equalling the Betamax and VHS battle in the early 80s.

Bruce Morell, key account manager with Imation, says the company has taken a stance to support both formats.

“We’re not taking sides, which means we will distribute both formats. We will have to see who wins the war.”

Morell emphasises that a company like Imation is very reliant on what the hardware industry decides.

“We have to follow the trends in that industry. Other companies, like Sony, will push for one of the two products to become standard.”

The end-user will be the decisive factor in the battle, but Morell thinks there is still a lot of confusion over formats that need to be sorted out.

“I was at a promotion with Dick Smith last week, and several customers were quite confused as to the current DVD formats [DVD+ and DVD-]. It will be interesting to see what the future holds in store with these two new formats.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Events

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments