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Interwoven push into content management

Interwoven push into content management

Interwoven’s Australia-based heads made training visits to New Zealand partners and customers last week to support its push into web content management.

The enterprise content management provider’s Australia New Zealand managing director, Christopher Lynch, says the focus of his and alliance manager Brian Parkinson’s meetings was to ensure effective local representation across all forms of content management.

“As opposed to us presenting, the big drive at the moment is ensuring the customer need is met on the web content side to the same degree as print, digital and all forms.”

Lynch says Interwoven wants to help its existing New Zealand partners grow their business, rather than recruit more resellers.

“With New Zealand being a smaller market, you have to not bring too many resellers in because it fragments their focus.”

New Zealand resellers include Office Automation Software, Technovation Direct and Techtonics Group.

Interwoven continues to target law firms, and during their trip Lynch and Parkinson met with many in Auckland to check their requirements for 2006.

Interwoven also plans to grow its business among government agencies, particularly local governments, Lynch says.


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