Menu
Tandberg gets refresh with new partner

Tandberg gets refresh with new partner

Renaissance Brands’ latest partnership is with tape storage specialist Tandberg Data. The companies have been working together since April 1 this year. Last Monday resellers had a chance to view Tandberg's products.

Ashok Kumar, sales director for Tandberg in New Zealand, says the company is trying to reach dedicated resellers through its partnership with Ingram. He says the company is back in the market and will spend time and effort in making its presence known.

“We decided to join hands with Renaissance to give the market the best possible understanding of what Tandberg can do. Tandberg has been in New Zealand for more than ten years and with Renaissance’s help we are relaunching our branding.”

The managing director of Tandberg Data Asia, Raymond Kang, says the company is looking for a market share of between US$18 and US$20 million.

“We have been here for a while, but we haven’t gotten the right partner mix up until now. Renaissance is the right partner for us and for the New Zealand market.”

Tandberg has previously partnered with Datastor and more recently Ingram Micro.

Mark Dasent, general manager at Renaissance, says there are several reasons Tandberg has approached the company for a partnership.

“Tandberg has not been represented to their full capacity previously, and we look to change that. We have talked to around 30 dealers, and are actively talking to about ten resellers.”

Tandberg’s business development manager for the Australia and New Zealand region, Georg Schlueter, says communication with resellers is the key to success for the company.

“Every day we have to communicate with our resellers. We are confident that Renaissance can do that. Ingram had all the logistics, but we did not feel like we communicated properly with the resellers.”

Paul Johnson, managing director at Renaissance, believes the current move by Tandberg is the right one and Renaissance is backing them up all the way.

“There are a lot of people looking to New Zealand to do business, and this opens up a great opportunity for Tandberg. One of Renaissance’s key drivers will be a training programme for our own channel.”

Johnson says the longevity of the relationship remains crucial for its success.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments