Canon has appointed Renaissance to distribute a range of its consumer products in New Zealand alongside existing distributor Ingram Micro.
Canon and Renaissance say the new arrangement will emphasise sales of printers, consumables and digital compact cameras.
Renaissance managing director Paul Johnston says the Canon range is not new to his company.
“We’ve worked with them through Red [Renaissance Education Division] and through the Apple side of the business,” he says. “Our model is primarily exclusive distribution, but we also take on ranges of products that will be complementary or where we can see true value-add.”
Renaissance says the channel which works with its PC builder subsidiary, Insite Technology, will also be a significant path to market for Canon, and the firms are also looking to offer Apple and Canon product bundles.
Canon says it wants to focus on marketing and selling its products.
“Canon is not a logistics and distribution company and it made no business sense to try and do something which is not a core competency," says its New Zealand managing director, Tony Wills.
Canon says Renaissance's appointment means it will stop dealing directly with about 200 dealers. These dealers may buy Canon products from Renaissance.