Exeed says a Christchurch warehouse will offer faster, cheaper service to South Island resellers, while rival Ingram Micro has introduced lower prices by road for its Southern partners.
Exeed sales manager Justin Tye says freight costs for orders sent from the site at Christchurch airport will be about 50% cheaper than for orders sent from its Auckland warehouse. He hopes broader local stocks could attract new partners.
Tye says stock-building at the warehouse follows talks between Exeed’s Christchurch-based account manager, Simon Nicol, and many South Island resellers who were dismayed at the closure of Ingram Micro’s Christchurch facility last November.
“We spoke to plenty of resellers who said ‘would we be willing to do something?’ Part of that was going to them and asking what they would want us to hold.”
Andy Welch, head of Hanmer Springs consumables, web development and hardware sales company Globe Consulting, says he was disappointed by Ingram Micro’s decision to close its warehouse last November, and will consider using Exeed.
“I have watched the service levels decline at Ingram Micro. There’s a lot of cynicism around among large companies and there’s been a lot of retrenchment by a lot of smaller resellers,” he says. “Ingram Micro has abandoned the South Island and it would serve them right if these smaller people expanded into the North Island.”
Glenn Cousins, owner of small Canterbury reseller Geek in Your House, says Ingram Micro no longer provides adequate technical support.
“They went from being service driven and clued into the technology side to being just a big distributor that is cutting out so many reasons I would want to do business with them.”
The Exeed stocks are housed at a warehouse managed by freight company Fliway, and comprise servers and server parts, printers, flat-panel monitors, laptops and desktops.
Ingram Micro marketing manager Scott Cowan says his company works with a number of freight companies who transport product from its Auckland distribution centre, and this week the company introduced a two-day road service through Post Haste (part of the Freightways group) to major South Island centres at $3.95 per carton.
“We’ve done a lot of research among our South Island customers, and they said they wanted this service out yesterday."
Ingram's overnight service to the South Island costs $10.95 per carton.
Cowan says a number of Ingram Micro vendors, including HP, will ship direct to customers. He also says technical support has not reduced since last November and there is no relationship between this and the closure of its warehouse.
“If anything we’ve invested more in technical and product solutions. We have a whole list of business development managers available to all resellers, who are highly skilled in security, networking, licensing and storage.”
Tye says Exeed’s South Island stocks will increase with demand.
“I’d like to think we’d reach a wide base and extend to more resellers than we’ve previously sold to because we have stock locally.”
The warehouse is particularly aimed at hastening delivery of printers, which Tye says can take three weeks.
He says about 50 resellers are currently making use of the warehouse, and hopes that will rise to 100.
Tye acknowledges Ingram has always been successful in online supply, and says Exeed has worked to consistently improve its online ordering facilities.
In 2004, Ingram launched a US-designed reseller portal with enhanced online ordering, real-time pricing and availability information and a triple filter search engine.