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Sendmail after major resellers

Sendmail after major resellers

Secure email provider Sendmail is on the hunt for local channel partners after quietly moving into the Australian market.

The new Sydney office is headed by director of business development Olavs Ritenis, who is also responsible for sales across Asia-Pacific.

"We have no local resellers yet; we're starting with a blank sheet of paper," he says. "Within the next 30 days we are looking to make some partner announcements."

Ritenis says the vendor is initially looking at a handful of channel partners. He says these will be large players such as Hewlett-Packard, which was a worldwide Sendmail reseller, or Fujitsu.

"We're not looking for smaller operations selling antivirus and antispam then moving onto the next smallish deal," he says. "We're looking at organisations that have the expertise to service large enterprises with complex infrastructure."

Other Sendmail offices throughout the world have varying splits between direct and indirect sales, peaking at 90% through the channel in Asia. Ritenis says he expects Australia will have an even split, similar to that developed in Europe. However, this could change depending on local market success.


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