Menu
Insite, Ultra fit like 'hand in glove'

Insite, Ultra fit like 'hand in glove'

Christchurch-based Insite Technology has agreed to acquire the brand and business assets of fellow computer assembler Ultra Computer Company Ltd to establish an Auckland presence.

Insite general manager Jan Paterson says Ultra will be run as a division or branch from July 1, and says there is a good fit between the two firms.

“We both mostly supply to the reseller market, we’re both aiming at the quality part of the market, we both assemble notebooks, desktops and servers and not everyone does all three, and we’re both ISO [International Organisation for Standardisation] accredited and Intel Premium Providers.”

Paterson says Insite wants to keep the Ultra name, and has acquired its Auckland staff and office.

While Insite (a division of Renaissance) already does business nationally, she says Ultra reaches a strong customer base there and in North Island regions.

Ultra director John Gould agrees there are strong synergies between the firms. “We think it’s a real hand in glove situation.” he says, adding that each has been in business for 14 years. He says close to 90% of Ultra’s end customers are in Auckland and the North Island, while Insite is “almostly exactly the opposite”.

Neither Paterson nor Gould would disclose what the deal was worth Gould will continue to lead Ultra's Auckland operation on contract, while Insite says Ultra director Mark Forbes Is expected to take up a role at Snapper Network Distributors, of which he is a director.


Follow Us

Join the newsletter!

Error: Please check your email address.

Featured

Slideshows

A snapshot of the Kiwi partners set to shine at the Reseller News Awards

A snapshot of the Kiwi partners set to shine at the Reseller News Awards

With the 2017 Reseller News ICT Industry Awards only weeks away, Reseller News profiles the power line-up of partners set to dominate the biggest night on the channel calendar. ​Ranging from the enterprise, down through the mid-market and small business sectors into the heart of the start-up scene, the end result is the most diverse and wide-ranging partner line-up in the history of the Awards, playing host to the leading innovators of the past 12 months.​

A snapshot of the Kiwi partners set to shine at the Reseller News Awards
Show Comments