Menu
Packard-Bell brand bites the dust

Packard-Bell brand bites the dust

Packard-Bell brand bites the dust

Australia

NEC Computers has dropped the Packard-Bell brand name in order to enhance its own position in the consumer desktop market.

General manager sales and marketing Tim Falinski says it has been gradually phasing out the brand over the past 12 months.

"We have withdrawn the Packard-Bell name just to align ourselves with where we believe business is going. All of our products will now be branded as NEC," he says. "With new and increasing convergence in the consumer marketplace, it shows we are in unique position of being one brand across all market areas."

Falinski says Packard-Bell accounts for about 60% of sales. He stresses it has not lost any volume in the transfer.

NEC has reduced the number of Packard-Bell SKUs (stock-keeping units) and significantly increased NEC SKUs for a smoother transfer during the phasing out process, he says. The brand name had only been used on its consumer desktop range.

Falinksi says it will continue to meet Packard-Bell customer warranties and conditions, along with services, support and requests.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Show Comments