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Packard-Bell brand bites the dust

Packard-Bell brand bites the dust

Packard-Bell brand bites the dust

Australia

NEC Computers has dropped the Packard-Bell brand name in order to enhance its own position in the consumer desktop market.

General manager sales and marketing Tim Falinski says it has been gradually phasing out the brand over the past 12 months.

"We have withdrawn the Packard-Bell name just to align ourselves with where we believe business is going. All of our products will now be branded as NEC," he says. "With new and increasing convergence in the consumer marketplace, it shows we are in unique position of being one brand across all market areas."

Falinski says Packard-Bell accounts for about 60% of sales. He stresses it has not lost any volume in the transfer.

NEC has reduced the number of Packard-Bell SKUs (stock-keeping units) and significantly increased NEC SKUs for a smoother transfer during the phasing out process, he says. The brand name had only been used on its consumer desktop range.

Falinksi says it will continue to meet Packard-Bell customer warranties and conditions, along with services, support and requests.


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