Acer beats Dell to place second

Acer beats Dell to place second

Acer has beaten Dell for the number-two spot amongst PC vendors in New Zealand, according to IDC’s figures for Q1, 2006.

Liam Gunson, senior analyst with IDC, says there is stiff competition in the second and third spots on the list.

“Hewlett-Packard still has dominance in the market, while the number-two and -three positions are closer to each other.”

Rod Bassi, country manager at Acer, is very happy with the way Acer has performed in the last two years, steadily rising from fourth to second on the rankings.

“We are very happy about it, and we keep chipping away at number one to gain market share. We are following the same model we always have, proving that we have a good base to work from.”

Even though general PC sales are slowing, Bassi says the company is experiencing growth in the consumer and retail space.

“We have experienced some growth and will be changing our focus slightly to the commercial sector. Obviously we are working with our own channel partners on this.”

Chris McGill, product manager at Acer distributor Dove Electronics, says the company can see some growth in the desktop market, although there has been a more rapid growth and focus on laptops.

“There is still a long way to go to the number-one spot. I think Acer has refocused a bit on distribution, and we have seen more deals and promotion from their side. Overall consistency from their side is what has gotten them to where they are today, and we enjoy a very good relationship with them.”

Bassi says the company is performing well and continuously growing.

“HP has been around for a long time and enjoys a higher market share partly because of that. Perseverance is what has gotten us this far, and we will keep on persevering."

Gunson says Acer has taken advantage of the booming consumer notebook market, enabling the company to move ahead of Dell on the rankings for this year’s Q1.

Apple is in sixth place overall on the table, while claiming the number-five spot in the desktop market. Aside from Acer and Dell swapping places, there was no movement in other rankings.

HP currently has a market share of 31.9%, up almost 3% from Q1, 2005. Total PC (including x86 servers, desktops and laptops) shipments are up from Q4, 2005 but down from Q1, 2004.

Top five vendor PC market rankings:

1. HP

2. Acer

3. Dell

4. Toshiba

5. Lenovo

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