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UEE crosses ditch to spark growth

UEE crosses ditch to spark growth

Australia’s United Electrical Engineering plans to open an Auckland office by early July to grow its extended warranty business in New Zealand, and will target independent retailers.

Daughter of UEE CEO Vern Rickman, Teyghan Stadelbauer will become the New Zealand director of operations and hire local staff.

“We’ve had a relatively small presence in New Zealand and haven’t been active there for the last 12 months now, but we’re pushing into retail and the whitebox market and my aim is to get independent retailers in New Zealand selling our products,” she says.

Stadelbauer says between 300 and 400 service centres here already support its warranty and maintenance programmes.

She says UEE’s extended warranty (which extends a manufacturer’s warranty for between one and five years) can be applied to all tier-one brands of PCs and notebooks, and also to peripherals, consumer electronics products and white boxes.

The warranty reseller can opt to do their own repairs after the manufacturer’s warranty period, which Stadelbauer believes will attract retailers who prefer not to use vendor-nominated service agents.

For a three-year onsite warranty, UEE charges resellers $195 including GST on consignment, and $135 on consignment for a PC. However, Stadelbauer says bulk discount rates are also offered for resellers who want to sell more than a few warranties a month.

UEE also has a growing maintenance business in Australia, she says.

The company has launched an 0800 number in New Zealand, and Stadelbauer hopes within six to 12 months to have a local call centre and sales team.

The company was created in 1992 and started providing onsite warranties for home and business customers in 1994. It also does hardware and software rollouts and upgrades.


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