Menu
Apple keeps customers happy

Apple keeps customers happy

Apple is among the top-rated technology companies for customer satisfaction, according to a new report released by research firm Satmetrix Systems.

"The companies with the highest Net Promoter scores are well known for their market performance and brand leadership," says Dr Laura Brooks, vice president of research and business consulting at Satmetrix Systems. "Apple, whose score far outranks its closest competitor, is well known for its passionate and dedicated customer base."

The report consists of three separate studies looking at the online services, computing and consumer services sectors of the high technology industry.

The report also isolated certain areas of a business that are more likely to impact a customer's likelihood to recommend their products or service. Among the impact areas are value (including the company's fees and charges), reputation and service and support.

Other companies that ranked high in the study were Google for online services and Symantec for consumer software.


Follow Us

Join the newsletter!

Error: Please check your email address.

Featured

Slideshows

Kiwi channel closes 2017 with After Hours

Kiwi channel closes 2017 with After Hours

The channel in New Zealand came together to celebrate the close of 2017, as the final After Hours played out in front of a bumper Auckland crowd.

Kiwi channel closes 2017 with After Hours
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
Show Comments