Apple keeps customers happy

Apple keeps customers happy

Apple is among the top-rated technology companies for customer satisfaction, according to a new report released by research firm Satmetrix Systems.

"The companies with the highest Net Promoter scores are well known for their market performance and brand leadership," says Dr Laura Brooks, vice president of research and business consulting at Satmetrix Systems. "Apple, whose score far outranks its closest competitor, is well known for its passionate and dedicated customer base."

The report consists of three separate studies looking at the online services, computing and consumer services sectors of the high technology industry.

The report also isolated certain areas of a business that are more likely to impact a customer's likelihood to recommend their products or service. Among the impact areas are value (including the company's fees and charges), reputation and service and support.

Other companies that ranked high in the study were Google for online services and Symantec for consumer software.

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