Laser targets market with local presence
Midmarket blank media specialist Laser has set up a local presence with the opening of its Albany office.
As well as pursuing the media market, Laser is introducing a full range of products ranging from gaming keyboards to media players.
Sim Bong, who will head the Auckland office, says Laser will target the mass retail market in a move to gain market share in New Zealand.
“Laser, although not a very well-known brand in New Zealand, enjoys good market share in Australia. Opening up a local office here shows that we are serious about the New Zealand market.”
Laser has signed an exclusive distribution deal with Ingram Micro. Some products are already in stock with The Warehouse and Laser is currently looking for resellers to support the products. There are also plans to launch a Laser sub brand to target the lower end of the market later this year.
Bong says although the New Zealand market is small, there is definitely room to grow.
“We are not here to push out competition; we are merely filling what we have identified as a gap in the market.”
The company has its own Philips-certified factory for blank media in Asia, and Bong says they are currently working on the Blu-ray and HD DVD formats.
“Laser plans to support both these formats, but we are currently holding off waiting for a universal standard.”