Menu
IBM's Turbo storage products target EMC

IBM's Turbo storage products target EMC

If turbocharging makes cars faster, IBM believes turbocharging its storage products will help it pass rival EMC.

IBM introduced new storage products this week offering faster performance, improved system management and lower cost of ownership than previous IBM models or its competitors’. The new products also deepen IBM’s original equipment manufacturing (OEM) partnership with Network Appliance.

The high-end disk array IBM System Storage DS8000 Turbo line features what IBM calls an industry first 4 gigabits per second (Gbit/s) FICON throughput — the amount of data that can be moved from storage to a computer — double the 2Gbit/s available now. The Turbo also runs on IBM’s Power 5 microprocessors that it says deliver 15 percent better performance than the previous DS8000 model.

Such products may be one reason IBM is gaining on market leader EMC. EMC has lost market share in its mainstay storage systems business, even as it focuses its attention on expanding into other areas, such as with its US$2.1 billion acquisition of network security company RSA Security in June.

“We’ve been making strong inroads into market share that EMC has had,” says Charlie Andrews, director of product marketing in IBM’s System Storage division.

EMC’s worldwide external disk storage systems market share slipped to 20.6 percent in the fourth quarter of 2005, from 21.8 percent in the year earlier quarter, according to IDC. IBM’s share grew to 15.9 percent from 12.8 percent in the same period.

However, EMC remains the leader, reporting US$3.36 billion in external disk storage revenue in the fourth quarter, followed by Hewlett-Packard with US$2.97 billion and IBM with US$2.2 billion.

The DS8000 Turbo also features tiered storage, in which the first tier handles storage of frequently used data using high-speed fibre channel drives, while the second handles less frequently used data using lower cost advanced technology attachment (ATA) drives.

IBM also touts its three-site business continuity and disaster recovery capability, meaning there are two backups in case the main site goes down. The Turbo also comes with a four-year warranty, which should reduce the cost of ownership for enterprises that deploy the equipment, says Andrews.

“Nobody in the enterprise space wants boxes that are unserviced,” he says.

IBM also introduced the System Storage N7000 Series, models developed through IBM’s partnership with Network Appliance, launched in April 2005. Net App will produce the N7000 Series as IBM products while also selling similar models under its own brand, says Andrews.

The N7000s are configurable to serve small businesses and large enterprises and have features that assist in the consolidation of datacentre operations.

The new product launches should make IBM competitive with EMC in what has historically been EMC’s core product line of storage, says Roger Cox, an analyst with Gartner.

“EMC is IBM’s primary competitor in high-end disk array,” says Cox. “But EMC has lost market share and the biggest gainer has been IBM."


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments