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Vodafone holds first channel awards

Vodafone holds first channel awards

Vodafone recognised three IT resellers at the inaugural Dexter awards — a ceremony it says rewards the sales performance, innovation and commitment of its business channel.

All value added resellers were invited to attend the Auckland event held in late August, and Vodafone’s channel team found Maclean Computing’s Kristian Cook, Elite Business Systems’ Max Davies and Matt Archer from Avenir best matched the criteria.

Business marketing manager Logan Ringland says Vodafone combed through implementations to find the three Dexter award winners.

"We went through all of the connections since the programme started to find the best use or manipulation of our technology to deliver a solution that provided significant return on investment or helped customers achieve their goals."

Another three VARs also had the chance to win $1 million — for which entries were earned by signing up Vodafone connections between April and June. One entry from each of the three reseller tiers was drawn and the three chose envelopes to qualify for the chance to pick the $1 million from a further 100 envelopes. 99 contained consolation prizes of cash, and the $1 million was not won.

Vodafone’s general manager of business channels, Steve Rieger, says his company wanted to create a forum to recognise resellers’ achievements, and wants it to become an annual industry highlight.

“Sales incentives are a reasonably common part of selling but this is the first time we’ve had these awards. They recognise performance and innovation, and thank and acknowledge people for that performance.”

He says Vodafone’s VARs will play an important role in its growth as New Zealand businesses consolidate their IT and telecommunications suppliers.

The awards are named after lucky 1700s American businessman Timothy Dexter, most famous for selling coal to Newcastle during a coalminers’ strike.


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