Xerox has rolled out new printers, software and strategic initiatives underscoring
how services will be the engine of growth for the company.
The company's long-term message is that Xerox has the broad array of products
and services to meet users' requirements for "smarter" documents that, for
example, can be tagged with information and automatically routed through a
"Documents are containers that have information for human processing," said
Anne Mulcahy, chief executive officer and chairman, in a keynote address
Friday. "The vast majority of documents are dumb as the day is long. They don't
know where they're going and ... don't know how much damage they can do if they
get into the wrong hands."
The company announced new Xerox Imaging Services Centers in The Netherlands,
Spain, and Japan, to complement its centers in the U.S., U.K., Brazil and
Singapore, and an existing center in Japan. The centers offer scanning and
imaging services that convert hard-copy documents to electronic documents. The
company is also eyeing possible locations in India, China and eastern Europe,
Global Services President Tom Dolan said in an interview.
In an interview after her keynote address, Mulcahy said that to achieve the
company's long-term growth goals, she would like to see services account for
about 50 percent of company revenue. "Whether that's over the next three, four,
or five years, I can't say," she noted.
Currently services, including high-end business process services as well as
traditional maintenance-type services, account for about 20 percent of the
company's revenue -- or $3.3 billion out of annual revenue of $15.8 billion.
Xerox also announced the DocuShare Developer's Environment, a set of tools
designed to let developers customize the company's DocuShare 5.0 and DocuShare
CPX content management software and create workflow applications. For example,
the tools let developers tap XML (Extensible Markup Language) to create
documents whose content can be automatically reused in business forms.
Templates can also be used to personalize blogs and wiki pages while adhering
to a common business look and feel.
"The drive toward personalization is a great opportunity," Mulcahy said, noting
that all sorts of businesses are personalizing marketing messages to the point
where they address individuals. "Wheaties can put your picture on the cereal
box," she said.
A number of printer manufacturers, such as Canon and Ricoh, have kept up the
competitive pressure on Xerox, especially in the small and medium-sized
business (SMB) market, noted Riley McNulty, a research manager with market
research company IDC. "But it's really Hewlett-Packard that has the real
breadth and scope that Xerox has," he said.
A new printer announced this week, the WorkCentre 4150 black-and-white
multifunction printer aimed at the SMB market, addresses competition in that
area, he said. The 4150, starting at US$2,199, offers speeds up to 45 pages a
minute, simultaneous copy, print, scan and fax functions, and queue-management
See "Xerox CEO looks beyond copiers" page 12 for a full interview with Mulchay.