Menu
Digitalblue warned for price fixing

Digitalblue warned for price fixing

DigitalBlue has received a warning from the Commerce Commission for telling Dick Smith Electronics not to advertise an iPod accessory below a certain price point.

A DigitalBlue employee sent an email to a Dick Smith account manager in November 2005, saying that the IM7 iPod accessory should not be advertised for sale at less than 95 percent of DigitalBlue’s RRP.

Kate Camp, communications manager at the Commerce Commission, says the warning to DigitalBlue comes after what the Commission calls retail price maintenance. “We get a few of these every year, they’re not uncommon. We opened investigations into DigitalBlue, which are now closed.”

DigitalBlue was found to be at risk of contravening Section 37 3. b) of the Commerce Act, which prohibits a suppliers attempt to induce a reseller not to sell goods below a price specified by the supplier.

DigitalBlue’s Managing director, Jamie Cox, would not comment on the Commerce Commission’s warning. “We have to keep in mind the competitive environment for the consumer. The consumers don’t mind what effect it might have on the value proposition of the product,” says Camp.

General manager of the Commerce Commission, Geoff Thorn said in a release that Digitalblue should consider very carefully the implications of any future communications with retailers regarding pricing. “This kind of communications must not occur again.”

The warning does not constitute a ruling of law, and the Commerce Commission considers the matter closed. DigitalBlue will not incur any further penalties.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Events

Why experience is the new battleground for partners

Join us for an exclusive webinar, in association with Hewlett Packard Enterprise and Technology Services Industry Association (TSIA) and learn about the latest industry insights and how technology services continue to evolve to deliver differentiated value, and how partners can be successful in 2021 and beyond.

Featured

Slideshows

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Show Comments