Gigabyte is signing Dove Electronics as a new sub-distributor in an effort to conquer the difficult South Island market.
Dove’s general manager, Chris Rycroft, says the company is happy to be Gigabyte’s distributor. “We’re very satisfied with the Gigabyte deal, they have a strong presence in the OEM market. They have also been in the market for a long time and are well respected.”
Janet Fan, Gigabyte’s New Zealand channel manager, says Dove is a company very aggressive for knowledge and very good to deal with.
“It’s very important for Gigabyte to have a good relationship with our distributors and Dove fits very well into our product category. They’re aggressive when it comes to knowledge on the products, I’ve done education not only for the product manager, but the general manager and sales team, as well. It shows us that they are very serious about the deal.”
Dove’s product manager Chris McGill says Gigabyte will fill a gap in Dove’s product line. Dove has represented Albatron as its sole brand of motherboards.
“Albatron is a great company but, being one of the smaller players, it does not have the same resources for research and development the bigger guys do. Gigabyte will fill a gap in the high-end Intel and AMD range. It’s also a very good company to deal with.”
Gigabyte is currently represented by Ingram Micro and Black Diamond Technologies, as well as Dove.
Fan says Gigabyte is already seeing results from the new partnership. “It’s fascinating to see results this early on. Gigabyte is a large company with big resources, and the numbers we produce means a lower cost to the consumer.
Fan says the deal gives it more room to grow in New Zealand. “We have a very strong channel in Australia, with two distributors, and we’re building on that relationship here.”