Menu
Convergence still not reality

Convergence still not reality

Integrating voice, video, and application data may be the utopia of business communications, but vendor marketing about the uptake of the technology should be treated with suspicion, according to a telecommunications analyst.

Telsyte senior industry analyst Sam Yip said after unified messaging and voicemail there is unified communications, but the uptake is "absolutely low".

"Vendors are pushing it, but the channels aren't ready to deploy it and IT managers aren't ready to use it," Yip said.

Yip cited several problems with the unified communications market, including similar vendor products, lack of standards, and end-user acceptance.

"With unified comms you have six main players in the market and they are all pretty much the same; none are really showing any differentiation," he said.

"Ask the vendors how they differentiate across the board, including the SME market. Don't look at the vendor, look at the channel."

Yip said the timeframes for convergence uptake trumpeted by the vendors are "quite optimistic" as there is a whole workforce of "grey hairs" that control businesses who don't understand the technology's usefulness.

"Succession planning is under way and once younger people have control of these businesses they can deploy them top down," he said.

Speaking at the Cisco Networking conference in Austalia on Tuesday, Yip said another problem dogging unified communications is the adoption of SIP (Session Initiation Protocol) as a standard.

"Everyone has their own version of SIP, so interoperability hasn't happened," Yip said.

"End points are adopting unified communications, but it's a pipe-dream at the moment. There is some integration with mobile phones, but it is also still blurry."

Even with individual components like video conferencing, Yip said "the pipes are not ready yet".

Yip said to achieve interoperability between vendor equipment, integration plug-ins are required which involve a lot of time and effort.

"There is a lot more involvement than just giving channel incentives to learn about these things," he said.

Vendors that talk about the 'consumerization' of IT are attempting to market their way out of a slump in enterprise sales.

"Large enterprise sales have gone flat and vendors want to concentrate on the SME market so Cisco is trying to leverage this with Linksys," Yip said.

"Everyone is trying to partner with a smaller company to target that market but SMEs haven't adopted these types of technologies yet either."

During his keynote address at the networking event, Cisco's vice president of solutions marketing for unified communications and emerging technologies, Rick Moran, said convergence will become "part of what the enterprise does" largely fuelled by the expectations of a new generation of workers dubbed "millennials".

"Generation Y and millennials is the biggest group to enter the workforce since the baby boomers and they expect to be totally connected, technology to blend with life, and a world without edges - you can call anyone anywhere in the world," Moran said.

"Before things would have gone from business to consumer but now it's absolutely coming from consumer to business. The video technologies we see today are better bandwidth and people are more comfortable being on video."

Moran believes consumers are changing the way businesses work but "is the business ready?"

"Millennials work any hour they choose and can work from any place," he said, adding these are new business realities.

(Rodney Gedda travelled to the conference as a guest of Cisco System.)


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Events

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments