Menu
Cellect helps Navman prepare for competition

Cellect helps Navman prepare for competition

Cellect helps Navman prepare for competition

Cellect has become the second local distributor for GPS and electronics company Navman.

Navman’s national consumer sales manager Richard Silver says it’s important to build the New Zealand channel ahead of looming competition.

He says Netherlands-based TomTom is set to hit the market in two to three months, and describes the firm as “massive in Europe”.

“It’s important to build as much reach into all possible markets that we can. It’s not just about dealing with retail and we’re now looking at non-traditional markets like the telco market.”

Silver says Navman’s first distributor here, Brightpoint, is stronger in the Vodafone or GSM market, while Cellect has a strong relationship with Telecom and some of the large retailers it already deals with through Brightpoint.

John Dunbar, Cellect general manager, says his firm is starting to specialise in “convergence-type” products.

“We’ve got a foot in both camps — in the IT and the telco channel,” he says. “It was an opportunity for them [Navman] to expand their range of resellers.”

Dunbar says he also wanted to support the New Zealand firm by taking on its products.

Cellect will stock recently released Navman models, along with maps and add-ons, Dunbar says.

Brightpoint country manager James Watters says his company has no concerns about Cellect’s appointment. He says Brightpoint has helped establish Navman in the channel and has loyal customers.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags navmancellect

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments