Marshal gets up close and personal

Marshal gets up close and personal

Email and internet security firm Marshal’s recently appointed regional marketing manager plans to increase lead-generation efforts and improve contact with resellers.

“One of the reasons Marshall brought me on board was to develop the channel programmes, not just to say, ‘Here we are and we’ll give you a few brochures,’ but to become the partner’s inhouse marketing department,” says Adele Bernard.

Bernard, who was Websense’s Asia-Pacific marketing manager for over three years, says it’s important to tailor channel programmes for local markets. “I’d like to put together a lead-generation programme and a telemarketing programme. We’ve also been speaking to our distributor about more face-to-face events and roadshows.”

Bernard says Marshal has a loyal base of resellers in New Zealand and is not actively recruiting, but would take on partners who are strong in the security market.

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Sizing up the NZ security spectrum - Where's the channel sweet spot?

Sizing up the NZ security spectrum - Where's the channel sweet spot?

From new extortion schemes, outside threats and rising cyber attacks, the art of securing the enterprise has seldom been so complex or challenging. With distance no longer a viable defence, Kiwi businesses are fighting to stay ahead of the security curve. In total, 28 per cent of local businesses faced a cyber attack last year, with the number in New Zealand set to rise in 2017. Yet amidst the sensationalism, media headlines and ongoing high profile breaches, confusion floods the channel, as partners seek strategic methods to combat rising sophistication from attackers. In sizing up the security spectrum, this Reseller News roundtable - in association with F5 Networks, Kaspersky Lab, Tech Data, Sophos and SonicWall - assessed where the channel sweet spot is within the New Zealand channel. Photos by Maria Stefina.

Sizing up the NZ security spectrum - Where's the channel sweet spot?
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