Menu
Profit-boost scheme for EMC partners

Profit-boost scheme for EMC partners

EMC wants to give the trans-Tasman storage software market a shake up with a new incentive programme designed to attract resellers and integrators to its products.

General manager of channels for Australia and New Zealand, David Henderson, says anyone who registers an EMC software sale opportunity with a vendor gets a five percent rebate, and resellers can get another 15 percent if a transaction is completed for the Networker, Replistor, Email Extender or Disk Extender suites.

“From our understanding, that’s double, if not treble what most of our competitors offer,” Henderson says.

“This is trying to be disruptive in the market. It isn’t to do with situation normal. It’s designed to have partners think about their profitability and if there’s a better option.”

He says the rebates are below the line. They are separate from the quarterly rebate EMC pays partners based on criteria such as numbers of certified sales staff and achievement of revenue targets.

Henderson says EMC plans to be competitive in the market to increase partners' above-the-line profitability, the results of which are usually used to cover their normal cost structures and pay sales staff, he says.

He believes it could take a few months before the uptake of the programme increases.

“There will be scepticism and in the first months people will [wait and] see if it’s genuine.”

Channel account manager Dawn Stevens says the programme will raise resellers’ awareness of changes at EMC.

“We’ve moved to become a solutions company and a lot of people need to come up to speed with the profile of EMC now.”

She says companies with an existing relationship with EMC or distributor Datastor are eligible for the rebate, as are new resellers who want to stock EMC software.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Events

Featured

Slideshows

Channel kicks 2021 into gear as After Hours returns to Auckland

Channel kicks 2021 into gear as After Hours returns to Auckland

After Hours made a welcome return to the channel social calendar with a bumper crowd of partners, distributors and vendors descending on The Pantry at Park Hyatt in Auckland to kick-start 2021.

Channel kicks 2021 into gear as After Hours returns to Auckland
The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Show Comments