Greentree software reseller Endeavour Solutions has scuttled its sailing ship logo to project a simplified brand amid expansion.
The word Solutions has been dropped from its name, three blue triangles replace the ship and the tagline ‘Count on the Difference’ has been introduced.
Director Chris Miller says the revamp coincides with a head office move from the Auckland CBD to the suburb of Kingsland, and the brand will be used following national expansion and ahead of an impending launch in Melbourne. The logo can't be unveiled here as it is being formally launched later this month.
“We’ve done a number of set-ups outside Auckland and it brings together that activity. We’re ready for a single brand across those multiple areas.”
Endeavour has branches in Hamilton and Christchurch – where it has recently hired a new staff member – and is also considering opening in the Bay of Plenty, Miller says.
He says the new imagery communicates company values such as simplifying business problems.
“We’re just re-energising ourselves. It’s a little bit more of a modern look and feel.”
The ship Endeavour is also less well known outside New Zealand, Miller says.