Australian retail company JB Hifi plans to establish at least 15 New Zealand stores, each carrying home computers, software and accessories. As well, the stores will sell major brands in televisions, home theatre, hifi, speakers, DVDs, games and electronics .
CEO Richard Uechtritz says the strategy is to target major centres. It is planning to open the first store in Auckland next March, with another four to be set up in the city by the end of 2007.
“They’ll be where stores should be. If you think St Lukes, if you think Manukau, the city, Albany and Wairau Park, you’d be on the right track,” he says.
He says about 20 of JB Hifi’s 67 Australian retail outlets are stocking home computer supplies. All new stores, including those to be set up in New Zealand, will do this as well.
The chain stocks Toshiba, HP, Compaq, Acer, Asus and Apple branded computer products, including desktops, notebooks, accessories and peripherals, switches and software.
The company will concentrate on major cities and towns here, as the population in this country is more widely spread than in Australia, Uechtritz says.
“We think New Zealand will take at least 15 stores and we’ll re-assess that down the track as we learn more about New Zealand.”
JB Hifi expects to eventually have about 120 stores across Australia and New Zealand, he says.