Palm has launched its second Treo smartphone running the Windows Mobile 5.0 operating system, dubbed Treo 700wx.
Industry observers say this new product could cause traditional enterprise Palm OS users to jump ship to Microsoft’s more familiar platform.
Although there isn’t a huge proportion of Palm OS users running enterprise applications on their devices, those who do can now have the Windows Mobile platform as a viable alternative, says Carmi Levy, senior research analyst at Info-Tech Research in London, Ontario.
Now that Palm is offering enterprises a choice between two mobile operating platforms, IT managers have the opportunity to standardise on a single platform, added Eddie Chan, research analyst for mobile and personal computing technology at IDC Canada in Toronto.
“IT managers would want to simplify as much as possible. The Windows Mobile platform is fairly intuitive, as well as Palm, but [decisions can be based on] the look and feel of the Windows environment and the applications,” says Chan.
Windows’ huge installed base can also drive adoption of Windows mobile-based Treo devices. While Palm has done “quite well” with the Treo product line -- historically, it’s been second to Research in Motion in market share -- the Windows Mobile platform gives it greater market opportunity, the analyst explained.
“[Palm] has done quite well with just the Palm platform, but obviously when you look in terms of corporations and their installed base of Windows environment -- whether client or server -- it definitely makes for a greater reach for them,” says Chan.
The fact that the latest Palm OS v.5.4 has not been upgraded for a number of years has not been helping things for the operating system, at least in the enterprise market, says Info-Tech’s Levy. “The Palm OS has basically reached a dead end and the Treos that run on a Palm OS will not be upgraded for the foreseeable future,” he claims.
The new Palm 700wx smart phone is the second Treo device that runs on the Windows Mobile platform; the first, Treo 700w, was launched in September 2005.
Treo 700wx is now available through Bell Canada’s high-speed mobile network (1xEv-DO). It features several “out-of-the-box” enhancements from its predecessor, including increased RAM capacity from 32MB to 64MB.
The Treo 700wx can also be used as an EV-DO external USB modem for laptops to access high-speed cellular network for connectivity.