Menu
Palm's low-end Treo hits the market

Palm's low-end Treo hits the market

On Wednesday Palm began taking orders for its Treo 680 smartphone, hoping to expand from its core business customers to a larger market of casual, first-time users.

Palm is charging US$399 for the "unlocked" version of the phone, allowing users to subscribe to any carrier, and plans to begin shipping the phones shortly after 1 December.

Palm hopes to attract a new demographic from having designed the Treo 680 with an internal antenna, making it slimmer than previous models, and offering it in four colours, according to a statement by John Hartnett, Palm's senior vice president of global markets.

In another bid for those casual customers, Palm has moved beyond purely business functions, and will offer entertainment applications like the ability to show Flash-based movies such as those seen on the YouTube web site, and to play MP3 songs through a 30-day trial of Yahoo's mobile, digital music service.

New users might also appreciate the Google Maps function, which offers personalised driving directions or addresses for nearby restaurants. "Location-based services hold great promise in a wide variety of areas, such as helping friends find each other, helping advertisers more effectively target prospects, and even ensuring that no man ever has to stop for directions again," says Avi Greengart, principal analyst for mobile devices with Current Analysis.

As a phone, the Palm OS-based device operates on the GSM (Global System for Mobile Communications), GPRS (General Packet Radio Service) and EDGE (Enhanced Data Rates for GSM Evolution) networks.

Palm hopes the Treo 680 will help it to grow beyond its roots in the slow-growing PDA (personal digital assistant) market, and claim a greater share of the burgeoning smartphone industry. Smartphone shipments worldwide grew 75.5 per cent to 34.7 million units in the first half of 2006, according to research firm Gartner. In comparison, PDA sales grew only 5.7 per cent to 7.4 million units.

With only 5 percent of the worldwide market for combined PDA and smartphone markets, Palm needs the Treo 680 to be a financial success in order to compete with its larger rivals. Nokia is the largest vendor, with 42 per cent market share, followed by Research in Motion with 6.5 per cent and Motorola with 5.3 per cent, according to Gartner.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags smartphonetreoPalm

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments